Know your audience
Know your audience
An audience can only be reached if you understand what they like and want within a film. This is why Psychographic and Demographic is used to help identify what an audience likes.
According to the source 'Collinsdictionary,com' the definition for psychographics is 'the study and classification of people according to their attitudes, aspirations, and other psychological criteria
Psychographic is why a person may like a certain genre of film, this all depends on their buying habits, how much they are willing to spend or their hobbies.
Demographic is more to do with who likes what genre, it normally consists of information such as their age, gender , income, status in society etc.
Our target audience for the opening we are making would be 15- 18 years of age, generally people aged between 15-25 years old watch horrors but we want to specify the age range so that we can focus more on specific things to include within the film opening. Generally young adults and teenagers enjoy a thrill since the mind is experiencing different emotions and moods during this period of their life. A thriller gives them the thrills that some older audiences may not agree with leading to negativity towards the film. Especially if the film contains graphic scenes. Also with a thriller film there isn't too much going on as the young mind does not like to have to overthink. This way they can enjoy the film more. Plus where there are many scare factors involved within a thriller, teenagers will often watch these in groups, which gives them a chance to bond.
Young adults are more drawn into this since they are more desensitised to graphic violence. this is because where the media has developed over the year's children are being exposed to this sort of thing at a young age. So when they see these films as teenagers and young adults it does not bother them because they have grown up seeing this all splashed out on social media and on television. Whereas the older generations have not experienced it at a young age due to lack of exposure from the media, it is only really now that they have started experiencing it.
An audience can only be reached if you understand what they like and want within a film. This is why Psychographic and Demographic is used to help identify what an audience likes.
According to the source 'Collinsdictionary,com' the definition for psychographics is 'the study and classification of people according to their attitudes, aspirations, and other psychological criteria
Psychographic is why a person may like a certain genre of film, this all depends on their buying habits, how much they are willing to spend or their hobbies.
Demographic is more to do with who likes what genre, it normally consists of information such as their age, gender , income, status in society etc.
Our target audience for the opening we are making would be 15- 18 years of age, generally people aged between 15-25 years old watch horrors but we want to specify the age range so that we can focus more on specific things to include within the film opening. Generally young adults and teenagers enjoy a thrill since the mind is experiencing different emotions and moods during this period of their life. A thriller gives them the thrills that some older audiences may not agree with leading to negativity towards the film. Especially if the film contains graphic scenes. Also with a thriller film there isn't too much going on as the young mind does not like to have to overthink. This way they can enjoy the film more. Plus where there are many scare factors involved within a thriller, teenagers will often watch these in groups, which gives them a chance to bond.
Young adults are more drawn into this since they are more desensitised to graphic violence. this is because where the media has developed over the year's children are being exposed to this sort of thing at a young age. So when they see these films as teenagers and young adults it does not bother them because they have grown up seeing this all splashed out on social media and on television. Whereas the older generations have not experienced it at a young age due to lack of exposure from the media, it is only really now that they have started experiencing it.
A film that we analysed was Woman in Black. after doing some research we found that the sort of audience that you would get watching this would be both male and female viewers aged around 25 and under this is because the film is rated at a certificate 12. this suggests that the film was made for younger viewers. Also before the film was created The Woman in Black was originally a novel and stage production so this may suggest that the audience is normally middle class, as most middle class people are stereo typically known to read and see stage productions so this would lead them to watching the film.
After looking at the IMDB reviews the film has received an average of 6.4 stars out of 10 after reviews from the audience were averaged.
After looking at the IMDB reviews the film has received an average of 6.4 stars out of 10 after reviews from the audience were averaged.
I 'm going to ignore your definition of psychographics and demographics in the first two paragraphs.
ReplyDeleteMy guess is that young people aren't generally as interested in stories with much emotional depth or complicated plot. The genres of comedy and horror usually provide easy thrills that are entertaining without being too complicated (this is a massive generalisation). Young people are also more likely to watch films in social groups where screams or laughter are a good way of bonding and having a collective experience. I think it's also true that boys like horror because it make them look hard because they're 'not scared'. Teenagers love risk and dares (in fact these themes are often part of the plot) and horror provides both. Younger teens like the idea of being adult and this can be affirmed by watching films that they perceive as being for adults. older people are more risk averse and cautious and so may not enjoy hrror as much. The plots are often fairly samey and so the genre does begin to tire after a while (there are plenty of adults that still enjoy them though). These are just my thoughts by the way!
I think it's a mistake to assume that the desensitisation of media savvy teenagers is a big factor. Teenagers have always liked horror. I guess horror films have changed and that possibly they are now even more extreme but that does't make them better or more scary. In fact, I don't really think they're even that much more extreme! Texas Chainsaw Massacre is 43 years old!