Research and Planning- Marking

Olivia and Ella's mood boards demonstrated an understanding of genre although both seemed to emphasise the countryside for a setting when the first could have been more general in approach. The film analyses are pretty good (what happened with the font??) although it was only the Dark Knight one that had reference to film openings in general. Some of the details picked out such as comparing the three girls to the witches at the start of Macbeth, were excellent but delivered in slight a clumsy way. The post on Opening Sequences identified differences in styles but did not really get to grips with what these styles were and why they would be used. The analysis of the Inception poster lacked insight.

The girls' questionnaire was far too short and I wasn't entirely convinced by the questions in terms of how the answers would influence the product. I did like their analysis of the pyschographics of their young adult audience. I felt that this post indicated a real attempt to understand this process. I liked their podcast(??) on the focus group but the questions and answers were a little stilted.

The posts on the Hazards and the BBFC showed an understanding of the regulations placed upon industries although, in the case of the latter, it would have been nice perhaps to have used some examples in order to drill deeper into these issues. The posts on Film Company and Logo showed some insight into the way that companies tend to specialise.

I liked the post on Filming Days and Problems as they highlighted a willingness to adapt and learn as the project went on. The Storyboard, Music and Sound, Character Profiles all showed an appreciation of choices and audience interpretation. The pitch would have been better if it had been for the film rather than just a plan for the opening.

The girls demonstrated an understanding of marketing. The Social Media post demonstrated a good understanding of how this process works. Perhaps guerrilla/viral advertising could have been included here. The post on posters and trailers could have included a little more detail in terms of analysis. The girls then backed this up by later posting examples of a Facebook and Twitter page as well as a film poster which I really liked.

The girls have worked equally hard on this and produced work of a similar standard. I felt that the analysis was not the strongest- lacking any real depth. However, the thought that went into the planning and marketing was detailed. There was some variety in the presentation of the blog but it was a shame that some issues remained about fonts.

Olivia  14/20
Ella  14/20